Responsive Web Design
Responsive web-design isn’t just a temporary trend, it is an ongoing necessity. With the use of smart phones and other mobile devices, it is absolutely vital that sites now be responsive.
For a site to be properly labeled as responsive, it must serve all devices with the same set of URL’s , with each URL serving the same set of HTML and using CSS to alter how pages are rendered across each device.
Some websites are designed using two separate modalities, one for single width mobile devices (such as smart phones) and the other for desktops, leaving all the other devices (such as tablets, net books, notebooks, etc) with broken code or limited usability.
Proper mobile websites utilize CSS3 media queries to alter the way a page is depicted across a mobile devices- building first from smallest device and gradually incorporating the larger devices. The reason for this is quick loading time. It is no secret that large images and complicated code result in more ‘get’ requests to the server and thus load more slowly. Factoring in the need for quick loading user friendly websites, we build all our websites so that they function optimally across mobile devices first and then on larger desktop devices.
With Google being the number one search engine in the world, it is imperative that websites meet Google’s guidelines and standards. With web standards constantly changing, sites are now being penalized in Google’s search results. For some time now, Google has been fairly vocal about its preference for showcasing mobile friendly responsive websites. If you review some of the search results, you may even notice the words “mobile-friendly” next to them.
Recently, Google has gotten very specific about its stance on non-responsive websites, even announcing on its webmaster central blog that effective beginning April 21st, 2015; it would update its search algorithm so that comparable mobile sites would rank higher than non-mobile sites in its mobile search results.
"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
If you have been hesitant about taking the next step in procuring a mobile optimized website, we encourage you to avoid putting it off any longer. It is certainly more difficult to recover your page rank in Google’s organic search results if you allow your status to diminish simply by neglecting your online marketing.